“Fads fade. Your marketing should never be defined, dependent, or driven by them.
Charles Jordan was raised around the world.
His international upbringing influences how he uniquely defines profitable business practices and results-driven, loyalty-building customer engagement. Knowing what a globally-intertwined business world we are today, this upbringing was invaluable. According to Charlie, the most cliché of statements,
“Viewing things differently”, is also the most ignored.
During his MBA, where he graduated in the top 1% of his class, and as President supported over 350 MBA students, Charlie founded The Charles Jordan Group. Today, the group is a boutique, award-winning marketing consulting firm that for 23 years has been servicing diverse industries and growing top-line revenue for companies with either 2 to 3 employees or over 1000. As Charlie puts it, “crafting truly creative, growth marketing strategies and strengthening them with uncommon messaging to help raise sales is why we are hired.”
For a few years now, Charlie has been speaking more often and sharing with global audiences key marketing thoughts making many rethink their approach. Unaffected by traditional perspectives, his strategies are relevant to a wide range of industries. “No matter what the industry, all of them will share immense similarities when it comes to marketing growth opportunities” he adds. As one may surmise, this sentiment may clash against the age-old, traditional thinking that one must deeply specialize in an industry to help its players grow. This is exactly the type of unconventional thinking that characterizes him and his firm.
"You'll sleep better if you are genuinely confident about the strength & uniqueness
of your marketing."
"WHEN | STARTED THE FIRM, | WANTED TO ALWAYS STAY DYNAMIC AND BOUTIQUE; NEVER WANTING TO LOSE THE CRITICAL ONE-ON-ONE TIME WE WOULD HAVE WITH OUR CLIENTS. AS A RESULT, MANY TOLD US WE HAD TO CONCENTRATE ON SERVICING ONLY ONE INDUSTRY. WE DID NOT AGREE AND THAT DECISION CREATED OUR COMPETITIVE ADVANTAGE TODAY. COMBINED WITH OUR MISSION (TO MAKE YOU FEEL LIKE OUR ONLY CLIENT) IT IS JUST ONE REASON WHY WE DELIVER RESULTS."
During his talks, you will be challenged to reconsider many things so your company will begin to experience sustained growth, not just growth. Few may take time to see the difference.
Currently, he is training for this 3rd Ironman and lives with nis wire and three dogs in Atlanta, Georgia.
